Our solutions

SKADD Gaming provides end to end solutions for clients looking to enter the Online Sportsbook/Casino Industry

Casino/Sportsbook licenses

Leverage our existing licenses or let us help you secure a dedicated license tailored to your brand and target markets. We strategically utilize multiple licenses across brands to ensure broad international coverage and full regulatory compliance in key jurisdictions.

Casino software (Platform)

Our world-class platform has been meticulously developed and refined over the years to deliver exceptional performance and scalability. At its core lies a powerful AI-driven engine — the intelligent “brain” of the casino — seamlessly integrating player insights, automation, and operational tools within a robust back office system.

Payment service providers (PSPs)

We’ve partnered with over 200 leading payment service providers, enabling seamless transactions across nearly every global market. Our extensive network ensures broad coverage, localised solutions, and highly competitive processing rates tailored to your business needs.

Casino/Sports game providers

Our platform features a diverse portfolio of over 150 leading gaming studios, offering more than 2,000 titles to engage your players. From slots and table games to sportsbook, crash games, and live dealer experiences, we deliver a comprehensive and dynamic gaming library tailored to every preference.

Player acquisitions - Where do you get players from?

SKADD Partners is your one-stop solution for player acquisition. With a trusted network of over 100 top-tier affiliates worldwide — cultivated and refined over the past decade — we offer highly competitive effective CPAs that deliver real value. In addition to affiliate marketing, we drive high-quality traffic through targeted SEO and PPC campaigns, ensuring comprehensive coverage across all major acquisition channels.

CRM & Retention Marketing (Extracting player value)

Our team combines deep industry expertise with cutting-edge artificial intelligence to engage your players more effectively and profitably. We maximize the value of every customer by managing the entire player lifecycle — from acquisition and retention to reactivation and win-back strategies — ensuring you achieve the highest possible return on investment at every stage.

VIP hosting and customer support

On average, around 40% of casino revenue is driven by high-value players. Our dedicated VIP team specialises in managing these high-rollers, offering a personalised, concierge-style service to meet their every need and enhance their lifetime value. For all other players, we provide round-the-clock, year-round multilingual customer support — ensuring a seamless and responsive experience at every level.

Fraud & Risk management

Our team is responsible for protecting the business and its players from financial crimes, abuse, and regulatory breaches. Their work includes monitoring for suspicious activity such as bonus abuse, identity fraud, chargebacks, and money laundering.

Reporting tools

Reporting tools for an online casino are essential for tracking player activity, monitoring game performance, and ensuring compliance. These tools provide real-time insights into key metrics like revenue, player behaviour, and bonus usage, helping operators make data-driven decisions to optimise marketing, improve user experience, and maximise profitability.

Ai Data Mining and customer insights

AI-driven data mining uncovers deep customer insights by analysing vast amounts of player data to identify patterns, preferences, and behaviours. This technology enables personalised marketing, targeted promotions, and improved player retention by predicting user needs and spotting potential risks like fraud or problem gambling. Leveraging AI data mining helps casinos enhance player engagement and boost overall business performance.

Casino Graphic Design Team

Our design team plays a crucial role in creating visually engaging and immersive experiences for players. They design everything from game interfaces and promotional banners to branding materials and user-friendly websites. By combining creativity with user experience principles, the team helps attract new players, retain existing ones, and reinforce the casino’s unique identity in a competitive market.

Casino Industry Copywriting Professional

Our copywriting team crafts compelling, clear, and persuasive content that drives player engagement and conversions. They write everything from website copy and promotional emails to game descriptions and customer communications. By using targeted messaging and a deep understanding of the audience, the copywriters help build trust, boost brand loyalty, and enhance the overall player experience.